Client work · Fitness & sports
A cinematic site that sells the sport, a trial-class form that never loses a lead, and an updates page that fills itself from Instagram.
The starting point
Where our client — a youth gymnastics academy — started.
The old website didn’t capture the elegance and level of the program.
Other academies in the area had more polished, modern sites.
Meet results and class updates were posted to social and never reached the website.
What we built
Each piece answers a question parents ask before they book: is it good, how do I start, and is it active?
Rhythmic gymnastics
Grace, built daily.
16
motion patterns
Fast
first load
Calm
reduced-motion mode
01 · Website
A ground-up rebuild with an editorial look and a full motion system — drawn ribbons, letter-by-letter headlines, pinned sections — that still loads fast and calms down for visitors who prefer reduced motion.
Trial class request
Child’s age
8
Class
Beginner
Parent email
parent@email.com
Send the information
Spam check passed
Saved to the lead list first
Emailed to the academy · reply goes to the parent
02 · Trial classes
Parents fill in a short, validated form. Each request is saved to a lead list first, then emailed to the academy — and replying goes straight back to the parent.
Updates · on the website
Pulled with the official Instagram API
Photos & videos re-encoded and hosted on the site
Visitors don’t need an Instagram login
03 · Updates page
Posts are pulled from the academy’s Instagram through the official API, and photos and videos are re-encoded and hosted on the site — so visitors see what’s new without needing an Instagram account.
academy website
Rhythmic gymnastics academy · Trial classes
Local business structured data
Sitemap & share images
Hosted and updated by us
04 · Search & hosting
Structured data, a sitemap and share images help search engines and AI assistants understand the academy. We host the site and ship updates when the schedule or coaches change.
How we work
We reviewed the strongest academy sites nearby and set out to clearly beat them.
A motion language inspired by the sport itself — ribbons, leaps, rhythm.
Trial requests are saved and emailed so none slip through.
When a content editor went unused, we removed it — updates now come to us or flow in from Instagram.
The result
Also for fitness clubs
AI Front Desk
An AI assistant answers class and schedule questions after hours.
Learn more →Customer Reactivation
Friendly check-ins after a trial class, so families sign up.
Learn more →AI-Ready Website & Growth
Content and reviews that AI assistants can cite.
Learn more →Revenue Recovery
Match membership payments to members, automatically.
Learn more →Business Copilot & Custom Apps
“How many trials became members this season?”
Learn more →FAQ
No. Keep posting on Instagram and it shows up on the site; anything else, you send to us.
It’s saved first, then emailed to you — so even if an email goes missing, the lead is still there.
No. Motion is built for performance and switches off for visitors who prefer reduced motion.
Yes — hosting, security updates and changes are part of our care plan.